Top 459 Apple Quotes

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“There is no doubt that, since 1977 and the launch of Apple II – the first computer it produced for the mass market – many things which used to be done on paper, or on the telephone, have been done easier and faster on a screen.”

― A. N. Wilson

“I have all of the Apple products. Everything I’ve ever written, I’ve written on a Mac. My first computer, my roommates and I chipped in, and we got that first Macintosh – 128K. It had as much memory as a greeting card that plays music.”

― Aaron Sorkin

“Sony’s Walkman far predated the iPod. Nokia ruled smartphones before Apple.”

― Adam Lashinsky

“No matter your interpretation of Apple’s success with its Watch, it has become a leader – and it wasn’t first to market.”

― Adam Lashinsky

“The iPod was once so important to Apple that the estimable journalist Steven Levy wrote an entire book about it. And then, poof! The iPod was nearly gone.”

― Adam Lashinsky

“Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job of not confusing customers by causing them to anticipate what the next new thing is going to be and then causing those customers not to buy the products that are on the shelves now.”

― Adam Lashinsky

“Apple is so secretive internally, they keep secrets from each other.”

― Adam Lashinsky

“Too many people don’t protect their smartphones with a password or PIN. I anticipate that Apple’s fingerprint reader will in fact make iPhone 5S owners more likely to secure their smartphones.”

― Al Franken

“Google’s screen for privacy settings does give you more options for what you share than Apple’s does. But it’s not a complete list, and people aren’t aware of whether or not that information will go to a third party.”

― Al Franken

“No company should depend on one person no matter how that person is smart or genius, whether it’s Apple or News Corp, or Citibank or any other company in the world.”

― Al-Waleed bin Talal

“I’ve been a Fellow in a number of companies: Xerox, Apple, Disney, HP. There are certain similarities because all the Fellows programs were derived from IBM’s, which itself was derived from the MIT ‘Institute Professor’ program.”

― Alan Kay

“Steve was perfectly aware of the Dynabook. That was one of the reasons he wanted me to come to Apple.”

― Alan Kay

“As far as Apple goes, it was a different company every few years from the time I joined in 1984.”

― Alan Kay

“When I first got to Apple, which was in ’84, the Mac was already out, and ‘Newsweek’ contacted me and asked me what I thought of the Mac. I said, ‘Well, the Mac is the first personal computer good enough to be criticized.’”

― Alan Kay

“When I was in the hospital they gave me apple juice every morning, even after I told them I didn’t like it. I had to get even. One morning, I poured the apple juice into the specimen tube. The nurse held it up and said, ‘It’s a little cloudy.’ I took the tube from her and said, ‘Let me run it through again,’ and drank it. The nurse fainted.”

― Alan King

“I have an Apple computer, which I use to play Spider Solitaire and do research on the Internet.”

― Alex Trebek

“I wanted to be a venture capitalist and join Sequoia Capital. They’ve financed and helped built some really special and enormously successful companies, including Google, Yahoo, Paypal, YouTube, Cisco, Oracle, Apple, and also Zappos.”

― Alfred Lin

“There is this myth, that America is a melting pot, but what happens in assimilation is that we end up deliberately choosing the American things – hot dogs and apple pie – and ignoring the Chinese offerings.”

― Amy Tan

“The IIc was Apple’s first crack at a ‘portable’ computer, which it sort of was if you didn’t mind a 7.5 pound weight, plus monitor, external floppy drive, and all the cables.”

― Andrew Rosenthal

“The Apple IIc, with its 128KB of RAM, 125KB floppy drive, word processor, and spreadsheet application, did everything I could imagine a computer doing at the time.”

― Andrew Rosenthal

“A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.”

― Andy Hertzfeld

“I left Apple in April of 1984, pretty soon after the introduction of the Mac.”

― Andy Hertzfeld

“I started working at Apple about 18 months after I bought my Apple II.”

― Andy Hertzfeld

“I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school.”

― Andy Hertzfeld

“The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.”

― Andy Hertzfeld

“I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.”

― Andy Hertzfeld

“In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I’d never had on a computer before.”

― Andy Hertzfeld

“Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence… which we eventually did, but it took a few years.”

― Andy Hertzfeld

“I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type.”

― Andy Hertzfeld

“Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.”

― Andy Hertzfeld

“I’m a Mac user. I think it depends on how you were brought up, and I was introduced to Apple quite early. They’re certainly the best for visual stuff and film-directing.”

― Andy Serkis

“Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.”

― Angela Ahrendts

“If I look to any company as a model, it’s Apple. They’re a brilliant design company working to create a lifestyle.”

― Angela Ahrendts

“The beauty of what Apple does at Apple is that they’re not on trend; they are classic.”

― Anna Wintour

“My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.”

― Anohni

“Jicama, which is one of my favorite things in the summer, looks like a really horrendous root vegetable, which it is – it’s like a hybrid of a potato and an apple, but you can eat it raw.”

― Antoni Porowski

“Apple is always focused on out-innovating itself… and that is something I am very proud to be a part of.”

― Arthur D. Levinson

“The apple cannot be stuck back on the Tree of Knowledge; once we begin to see, we are doomed and challenged to seek the strength to see more, not less.”

― Arthur Miller

“And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.”

― Arthur Rock

“Killing Intel, I, I just had to resign from the Apple Board.”

― Arthur Rock

“I learned to work on a computer years before I was placed under house arrest. Fortunately I had two laptops when I was under house arrest – one an Apple and one a different operating system. I was very proud of that because I know how to use both systems.”

― Aung San Suu Kyi

“When I talk about that Apple ecosystem, the ability to get one application to run across those five platforms is very difficult. In the future of Microsoft, using HTML5, IE9 and 10, the scalable OS, the ability to do that gets much, much easier.”

― B. Kevin Turner

“Apple makes great hardware. The reality is, in the OS, we see things differently.”

― B. Kevin Turner

“I am an Apple guy. I got the iPhone 4 the day it came out. I have a MacBook.”

― Barrett Foa

“Galleries are easier to steal from than the Apple Store, maybe.”

― Barry McGee

“Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.”

― Ben Parr

“The most beautiful thing in the world is my grandmother’s apple pie.”

― Benny Cassette

“Millions saw the apple fall, but Newton was the one who asked why.”

― Bernard Baruch

“I am doomed to an eternity of compulsive work. No set goal achieved satisfies. Success only breeds a new goal. The golden apple devoured has seeds. It is endless.”

― Bette Davis

“Being an app developer isn’t at all like working at Apple. There is this huge haystack of apps, and even a very shiny needle can get lost in that haystack.”

― Bill Atkinson

“You could summarize everything I did at Apple was making tools to empower creative people. ‘QuickDraw’ empowered all these other programmers to now be able to sling stuff on the screen. The ‘Window Manager,’ ‘Event Manager,’ and ‘Menu Manager.’ Those are things that I worked on that were empowering other people.”

― Bill Atkinson

“I started on an Apple II, which I had bought at the very end of 1978 for half of my annual income. I made $4,500 a year, and I spent half of it on the computer.”

― Bill Budge

“The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.”

― Bill Budge

“When I am starting a new game, I have to program it for the Apple, because I want to get all of the markets.”

― Bill Budge

“Google’s done a super good job on search; Apple’s done a great job on the IPod.”

― Bill Gates

“Apple has always leveraged technologies that the PC industry has driven to critical mass – the bus structures, the graphics cards, the peripherals, the connection networks, things like that – so they’re kind of in the PC ecosystem and kind of not.”

― Bill Gates

“Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes.”

― Bill Gates

“My whole life, I’ve sung and listened to music, and since the beginning, I’ve had iTunes and used Apple Music for streaming.”

― Billie Eilish

“100 million iphones don’t lie. What an amazing man. He is the apple of all of our i’s. We have an i everything and its all so amazing.”

― Billy Bush

“When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn’t after their money.”

― Bjork

“We’re delighted to be working with Apple to offer fans a new and innovative way to experience our wildly popular shows.”

― Bob Iger

“I don’t have a television. All I have is Netflix and Apple TV and Hulu.”

― Bojana Novakovic

“I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.”

― Bozoma Saint John

“Apple Music is a living, breathing brand.”

― Bozoma Saint John

“I feel like an email cross-dresser – I use a Microsoft product on my Apple product to access my Google product.”

― Brad Feld

“I think the idealism has always been marketing. Even back in the early days of Apple and the ‘pirate’ mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.”

― Brad Stone

“I practice a personal meditation and have a gala apple before each show.”

― Brandon Victor Dixon

“The people who are getting 3-D printers at home are pioneers, kind of like the people who bought Apple IIs in 1981. Adults are usually the last people to get it. The kids are like, ‘Get out of my way, I want at this thing.’ They immediately start getting creative.”

― Bre Pettis

“If you look back at when things like tablets and smartphones were first invented, or the Newton at Apple, that was the first attempt at VR. We didn’t even have 3D GPUS, or were just getting them.”

― Brendan Iribe

“Think of the first Apple II being shipped in 1977. It took almost a decade for it to land in my school where I could see it.”

― Brendan Iribe

“I’m still a very big fan of Fiona Apple.”

― Brendon Urie

“I moved to San Francisco to work at Apple’s Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.”

― Brit Morin

“Waving the flag at the 1976 Olympics wasn’t my idea. It was too much apple pie and ice cream. Not that I don’t love my country, but I felt it was my victory up there, I put all the time into it.”

― Caitlyn Jenner

“If you wish to make an apple pie from scratch, you must first invent the universe.”

― Carl Sagan

“CompUSA was a bad decision. We stayed too much with CompUSA, and we stayed too short with Apple.”

― Carlos Slim

“Candy apple red is my favorite color. It’s a powerful color to wear. It’s always been that way – I’ve always been really attracted to that color.”

― Carly Rae Jepsen

“Steve Jobs came back to Apple in 1997 – the iPod came out 4 years later. 3 years after that is the first time his market cap grew. It took 7 years.”

― Carol Bartz

“If you want to run an ad on the iPad, it has to be approved by Apple.”

― Carol Bartz

“The most successful company in Silicon Valley is Apple, and they’re the most secretive.”

― Carol Bartz

“I am so disappointed in Apple. I don’t even use an iPhone anymore. Their marketing sucks. It’s embarrassing. It’s just garbage.”

― Casey Neistat

“I took my iPod to the Apple store here in Manhattan and asked them to replace the battery. And they explained to me that Apple does not offer a service to replace the battery in the iPod, and my best bet was to buy a new iPod.”

― Casey Neistat

“I love to eat an apple after a meal, just to cleanse my teeth – they always look polished afterwards.”

― Catherine Zeta-Jones

“I think Apple is a productive cash machine.”

― Chamath Palihapitiya

“Early traction of Tesla is tracking very closely to Apple.”

― Chamath Palihapitiya

“At some point, Apple will become much more aggressive and much more daring in taking their brand and capital to really reshaping markets.”

― Chamath Palihapitiya

“Apple excels at taking existing concepts – computers, MP3 players, conceit – and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.”

― Charlie Brooker

“The revolution is not an apple that falls when it is ripe. You have to make it fall.”

― Che Guevara

“I love the warmth of apple pie.”

― Christina Tosi

“Did perpetual happiness in the Garden of Eden maybe get so boring that eating the apple was justified?”

― Chuck Palahniuk

“I’ve read hundreds of cookbooks. Most of those cookbooks don’t even tell you how to get a steak ready, how to bake biscuits or an apple pie.”

― Colonel Sanders

“To the extent that anyone anywhere does anything interesting, the question is: ‘Why isn’t Apple doing that; why is Apple behind in that?’ We aren’t the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.”

― Craig Federighi

“You can’t compare an apple to an orange. It will cause a lot of self-esteem issues.”

― Craig Sheffer

“A rotten apple in the Guardian Angels stigmatizes us all over the world.”

― Curtis Sliwa

“If a developer wants to sell something via an iPad app – it’s called an ‘in-app purchase’ – the transaction must go through Apple, which keeps 30 percent of the money and passes 70 percent on to the developer.”

― Daniel Lyons

“In the world according to Apple, content is just a bunch of digital bits, easily copied, nothing special.”

― Daniel Lyons

“In the 2010 holiday quarter, Apple reported $26.7 billion in revenue, up 70 percent from a year before. That means it’s nearly as big as IBM, which did $29 billion in the same quarter.”

― Daniel Lyons

“Apple is very, very good at almost everything it does, and that includes corporate communications.”

― Daniel Lyons

“Apple is on fire, delivering smash hits across its entire product line. It’s hard to think of another company that has ever been on such a roll.”

― Daniel Lyons

“Early on, Android phones were pitched as kind of ersatz iPhones, devices that could do most of what an iPhone did – but were available on carriers other than AT&T, a relatively horrible network that was the biggest source of complaints about Apple’s transformative device.”

― Daniel Lyons

“I often wonder what the world would be like if more companies were like Apple.”

― Daniel Lyons

“Fixing mistakes is one thing. Apple’s bigger strength has been its ability to keep improving hit products.”

― Daniel Lyons

“The Kindle app runs on iPads, BlackBerry, and Android devices, so you can read your books wherever you want; with Apple, you’re locked into Apple devices.”

― Daniel Lyons

“Apple chief executive Tim Cook is such a respected figure that it’s easy to overlook the basic problem with his argument about encryption: Cook is asserting that a private company and the interests of its customers should prevail over the public’s interest as expressed by our courts.”

― David Ignatius

“Parents and kids know they should pass up the fries for an apple and exchange the video game for a game of tag – but knowing and doing are certainly different things.”

― Dean Ornish

“It’s contagious to do great. But once that one bad apple falls, everybody else will fall, and that’s how it is.”

― Deontay Wilder

“Temptation is as old as time; or at least, the history of temptation extends as far back as the moment Eve gave Adam that serpent’s apple. But what sets the lady apart from the tramp is the ability to acknowledge she needs to clean up her act – and then, of course, the fact that she actually does clean up her act.”

― Derek Blasberg

“I’m a New Yorker now, and believe me, there’s no comparison between the Big Apple and Kalamazoo, no similarity at all. New York City’s hectic, always in fast-forward, and Kalamazoo’s more laid-back, smaller, slower.”

― Derek Jeter

“From the late ’70s to the early ’90s, I wrote anything anybody would pay me for. This ranged from articles on how to clean a longhorn cow’s skull for living-room decoration to manuals on elementary math instruction on the Apple II… to a slew of software reviews and application articles done for the computer press.”

― Diana Gabaldon

“You really can’t take a cat and turn it into a dog, or try and get lemons off an apple tree, or what have you.”

― Diane Lane

“I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.”

― Donald Norman

“Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.”

― Donald Norman

“Google did a great job hacking the Web to create search – and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices – even a lifestyle brand.”

― Douglas Rushkoff

“One argument against open systems is that they become open to everything, good and bad. Like a Richard Meier skyscraper, the anal retentive, Bauhaus elegance of the Mac does prevent the loose ends and confusion of a less sterile environment. But it also prevents fertility. Apple’s development must come from within.”

― Douglas Rushkoff

“As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn’t be surprised to see the iPhone operating system running on them – and the Macintosh eventually becoming a thing of the past.”

― Douglas Rushkoff

“Apple enjoys ‘Harry Potter’-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off.”

― Douglas Rushkoff

“To buy an Apple product is to bet on the longevity of the closed system to which we’ve committed ourselves. And that system is embodied – through marketing as much as talent – by Steve Jobs.”

― Douglas Rushkoff

“That’s the great thing about Apple: it’s very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don’t have a lot of expertise in.”

― Eddy Cue

“When you look at Apple News and where it started, I want it to be available to everyone. But we also want to make sure the news producers are legitimate… We’re very concerned about what’s news items and what’s clickbait.”

― Eddy Cue

“What is the most popular scene in the Bible? Adam and Eve biting the apple. It’s not there.”

― Eduardo Galeano

“The United States ran the table on Internet innovations, creating companies like Google, Facebook, Microsoft, Intel, Apple, Cisco, Twitter, Amazon, eBay, YouTube, and others. Europe and Japan scarcely contributed.”

― Edward Conard

“In the case of Apple, they did originally do production internally, but then along came unbelievably good outsourced manufacturing from companies like Foxconn. We don’t have that in the rocket business. There’s no Foxconn in the rocket business.”

― Elon Musk

“When I want to kick it up, I like to add hardwood chips or chunks to the grill; it adds bold smoky flavors. The most common woods are hickory and mesquite, but you can find alder, apple, cherry and, my personal favorite, pecan.”

― Emeril Lagasse

“I think all kids need snacks. Mine are fruit machines. I give them things like apple slices, berries and melon. Do I let them eat ice cream? Absolutely. But not every day.”

― Emeril Lagasse

“We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture – the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of.”

― Emily Weiss

“In Ireland here, the Revenue Commission have always been completely independent of the state since 1923, and they are quite adamant and quite clear that there was no preferential treatment and no special deals, no sweetheart deals, and that Apple paid the taxes that were due on their profits generated here in this country.”

― Enda Kenny

“Apple is a wonderful company for its customers and investors. So, too, Pixar. (NeXT, not so much…) But Apple is also an engine of misery for its subcontracted Chinese workers.”

― Eric Alterman

“Why does an iPhone cost only a couple hundred dollars? Because, as the stage performer Mike Daisey depicted in an arresting one-man show called ‘The Agony and Ecstasy of Steve Jobs,’ Apple’s shiniest products are made by a shadowy company in China called Foxconn.”

― Eric Liu

“When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.”

― Eric Ries

“Silicon Valley’s involvement with Washington dates from one event, which was John Scully – who was the CEO of Apple – had dinner with President Clinton and Vice President Gore in 1993. And we’re all going, like, ‘What’s going on? Why would we have dinner with the president?’”

― Eric Schmidt

“Google’s architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We’re a perfect back end to the problems that they’re trying to solve.”

― Eric Schmidt

“To create a comedy major, I ended up starting a comedy night in the basement of my dorm, and I promoted and produced my final project, which meant I faxed press releases from an old Apple IIC, or whatever it was, to newspapers, not knowing if that would work or if that’s how you do things.”

― Eugene Mirman

“Apple has an opening to say, ‘The tools we are selling to you will enable you to do things rather than do things for you.’ Google’s vision is tools that will do things for you.”

― Evgeny Morozov

“Yesterday I staked off the ground on the hill for an orchard. I want to get 1,000 apple trees agrowing.”

― Ezra Cornell

“With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.”

― Felix Dennis

“Why not upset the apple cart? If you don’t, the apples will rot anyway.”

― Frank A. Clark

“I’m always a great student of writers’ work habits. Balzac sat at his desk dressed in a monk’s robe, and he always had to have a rotten apple on his desk. The smell of the apple inspired him somehow.”

― Frank McCourt

“There’s this idea that motherhood is as American as apple pie, but yet we don’t support it with any government assistance.”

― Frankie Shaw

“Along with Facebook, Microsoft, and Apple, these companies are in a race to become our ‘personal assistant.’ They want to wake us in the morning, have their artificial intelligence software guide us through our days, and never quite leave our sides.”

― Franklin Foer

“I find an apple before singing really, really helps… It’s like there’s something in the pectin in the apple that helps get rid of vocal clicks.”

― Freya Ridings

“Anyone who has declared someone else to be an idiot, a bad apple, is annoyed when it turns out in the end that he isn’t.”

― Friedrich Nietzsche

“The one snack I really love is YoCrunch yogurt. It’s like an apple pie in a cup! You have your apples on the bottom, your yogurt in the middle, and piecrust crumbs on top.”

― Gabby Douglas

“I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people’s expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple’s announcement.”

― Gabe Newell

“I always make my favorite pancakes with milk, and I also add some fruit – like a banana or apple with some cinnamon sprinkled on top. I also sometimes put peanut butter on my pancakes!”

― Gabriela Isler

“Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.”

― Gary Vaynerchuk

“Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times.”

― Gary Wolf

“I reckon I tried everything on the old apple, but salt and pepper and chocolate sauce topping.”

― Gaylord Perry

“I grew up with an Apple 2E – I had a deep, emotional attachment to that machine – and I loved doodling.”

― Gene Luen Yang

“What Apple did for technology is brilliant, but they didn’t do nothin’ for our economy.”

― George Lois

“Today, we have our own concentrations of economic power. Instead of Standard Oil, U.S. Steel, the Union Pacific Railroad, and J. P. Morgan and Company, we have Amazon, Google, Apple, Facebook, and Microsoft.”

― George Packer

“Pessimism is as American as apple pie – frozen apple pie with a slice of processed cheese.”

― George Will

“Cheese and jam are really nice. Cheese and apple as well. Cheese and grapes are good.”

― Georgie Henley

“Many of the ex-hippies who started companies like Apple, or the early online bulletin boards dedicated to organic food and following the Grateful Dead, were an odd combination of liberals and libertarians.”

― Glenn Kelman

“Here is my general approach to the energy companies. You have already charged the utilities a 50 percent credit penalty for the power they were buying from you. You’re charging us a penalty. You’re not going to get two bites of the apple here.”

― Gray Davis

“To discuss a Martin Amis book, you must first discuss the orchestrated release of a Martin Amis book. In London, which rightly prides itself on the vibrancy of its literary cottage industry, Amis is the Steve Jobs of book promoters, and his product rollouts are as carefully managed as anything Apple dreams up.”

― Graydon Carter

“I love the iPhone – I’m a huge Mac and Apple fan.”

― Greg Grunberg

“Violence against women is as American as apple pie.”

― Gwen Moore

“Everything is always coming from something else. Even if you create something, it has to be inspired by something else. If you think of Apple and Steve Jobs, he had to be inspired by something that launched the ideas in his head.”

― Gza

“Google Photos is great. I enjoy using it to curate my photo collection online. The integration on iOS to Apple Photos is a bit too much voodoo for me.”

― Harper Reed

“Photo management software is terrible. Mylio is pretty good – but disrupts the ‘natural’ flow of things: i.e. Apple Photos.”

― Harper Reed

“Statistics are to baseball what a flaky crust is to Mom’s apple pie.”

― Harry Reasoner

“I thought I would be in a band like Arcade Fire or be like Fiona Apple – but pop just made sense to me.”

― Hayley Kiyoko

“Woman is at once apple and serpent.”

― Heinrich Heine

“The goldenrod is yellow, The corn is turning brown, The trees in apple orchards With fruit are bending down.”

― Helen Hunt Jackson

“Ever since Eve started it all by offering Adam the apple, woman’s punishment has been to supply a man with food then suffer the consequences when it disagrees with him.”

― Helen Rowland

“It is remarkable how closely the history of the apple tree is connected with that of man.”

― Henry David Thoreau

“When we think of classic American desserts, we tend to imagine apple pie and ice cream. However, the most classic American dessert of all might be the chocolate chip cookie.”

― Homaro Cantu

“I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.”

― Howard Schultz

“I’ve always loved tech. Loved Apple. That’s what I started vlogging about.”

― iJustine

“I’m sure the apple guys from Washington state or the corn guy from Iowa will not like tariffs on corn or apples.”

― Ildefonso Guajardo Villarreal

“You buy a new iPhone, a few months later, another new iPhone comes out, and you get online to buy another one. You can’t get enough. You are addicted to Apple.”

― J. B. Smoove

“I am here talking to ‘Rolling Stone’ because of an iPhone. Music has transformed because of Apple.”

― Jacob Whitesides

“The wonderful thing about Apple technology is just how intuitive it is.”

― James Dyson

“Despite the obvious damage now visible in the entropic desolation of every American home town, Wal-Mart managed to install itself in the pantheon of American Dream icons, along with apple pie, motherhood, and Coca Cola.”

― James Howard Kunstler

“I love all things Apple and have done since 1996.”

― James Purefoy

“I grew up on an apple orchard with a lot of surrounding wooded area, and I ran everywhere. I was outside all the time climbing trees.”

― Jamie Hyneman

“Facebook, Google, Apple, Yahoo – there’s a common theme. None of these companies ever sold. By staying independent, they were able to build a great company.”

― Jan Koum

“A girl came up to me in a bar and said she wanted to be my apple pie. I wish I’d said something cool, but I was stunned.”

― Jason Biggs

“Apple has the radio stations, so I go R&B in the morning, and then I’ll go with some hip-hop before the game. But after the game, it’s more meditation music. It’s not artists; it’s more whatever is being played.”

― Jason Kidd

“You can cooperate and not compromise your core values. But I’m a realist with the philosophy that sometimes you’ve got to take bites out of the apple instead of the whole apple.”

― Jason T. Smith

“Tolerance is the value that was selected to put on here, and tolerance is as American as apple pie.”

― Jay Inslee

“When Thomas and John Knoll launched Photoshop 1.0 in 1990, the software couldn’t even handle color images. But their offerings got the startup noticed by Apple and Adobe, both of whom became key to the fledgling company’s later success.”

― Jay Samit

“Microsoft first entered the living room with Ultimate TV way back in 2000 – a year before Apple’s first iPod was announced. Ultimate TV offered consumers a DVR and supporting online services, including 14 days of programming and the ability to record 35 hours of programming. Microsoft’s reach was then thwarted when Echostar acquired DIRECTV.”

― Jay Samit

“I think Apple is a great device company.”

― Jeff Bewkes

“Part of the film business is, if you want an apple, you buy an apple.”

― Jeffrey Jones

“As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There’s a reason Apple doesn’t make blenders. There’s a reason Haagen-Dazs doesn’t sell meat. And there’s a reason drug companies should focus on saving and improving lives – not jeopardizing them.”

― Jeffrey Kluger

“Amazon doesn’t want to give Apple a cut of its media sales, so Apple won’t let Amazon sell products in its apps.”

― Jeffrey Zeldman

“Female artists I love the most are Fiona Apple, Paramour and Regina Spektor – those girls that really write amazing songs themselves, and they’re younger and cool. I’m not quite sure I could ever write songs like any of them, but if I could, I would.”

― Jennifer Damiano

“For most of our young lives, my family was baffled by elementary school bake sales, to which we were told to bring in goodies to sell. While other kids arrived bearing brownies, chocolate chip cookies, and apple pies, Chinese families didn’t bake.”

― Jennifer Lee

“My favorite pudding is good old English apple pie.”

― Jeremy Bulloch

“A celibate, like the fly in the heart of an apple, dwells in a perpetual sweetness, but sits alone, and is confined and dies in singularity.”

― Jeremy Taylor

“The Curbside founders are successful entrepreneurs, who each have sold their companies to Apple.”

― Jerry Yang

“I believe that if a person has four DUIs, I think they’ve had enough bites at the apple, and I think that when you go beyond that, I think that’s a little bit too much.”

― Jesse White

“Apple really has no presence in business, and we think Vista’s going to have a huge presence in business. We think we’re going to help the corporate IT stack save money.”

― Jim Allchin

“Apple Music is a big idea, and it’s going to take some time to fulfill its overall dream.”

― Jimmy Iovine

“Apple is a company that understands music.”

― Jimmy Iovine

“Apple, of all the global tech companies, was the one that understood why artists make things.”

― Jimmy Iovine

“I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video.”

― Jimmy Iovine

“We created Apple Music to make finding the right music easier for everyone – men and women, young and old.”

― Jimmy Iovine

“Apple Music is about getting things early and pushing them out.”

― Jimmy Iovine

“We’re trying to make the music service a cultural point of reference, and that’s why we’re making video. We’re making video for our Apple Music customers and our future customers.”

― Jimmy Iovine

“I’ve always known in my heart that Beats belonged with Apple.”

― Jimmy Iovine

“My children do not know what it’s like to flip around channels. They either go to Netflix, Apple TV, or they pull up YouTube, and they can watch their shows.”

― Joel McHale

“If you’re going to build something, don’t build on land someone else already owns. You want your own land, your own domain, your own sovereignty. Trouble is, so much of the choice land – the land where all the people are – is already owned by someone else: By Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway).”

― John Battelle

“There are some things that are exciting for distributors. I love Apple’s AppStore and the things people can do with digital distribution.”

― John Carmack

“It was very deliberate that Daring Fireball wasn’t defined as a Mac site or an Apple site, and this was fortuitous.”

― John Gruber

“As a company itself, Apple is very easy to understand. They’re really not a complex company.”

― John Gruber

“I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.”

― John Gruber

“It’s not Apple’s fault that they’re seeking to avoid paying taxes. They’re not lying, cheating or stealing. They’re following the rules that were created by governments. If the government doesn’t like the rules, they can change them.”

― John Mackey

“Apple products aren’t simple technologies by any stretch, but there is a beautiful simplicity to them.”

― John Maeda

“You’ll see a movie about someone you hate or someone you love. Will you see a movie about grandma making apple pies? No, you won’t. Only if grandma has poisoned the neighbor or is suspected of poisoning the neighbor through her apple pies.”

― John McAfee

“In a good play every speech should be as fully flavored as a nut or apple.”

― John Millington Synge

“Apple makes really good products, and Samsung makes really good products. It’s really a two-horse race. Where I think Apple is exposed: the price points of Apple’s products are just so high by comparison with Samsung’s.”

― John Sculley

“My guess is that Apple won’t just pass Microsoft in market capitalization, but will go way beyond it.”

― John Sculley

“Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.”

― John Sculley

“Apple is so focused on its vision that it does things in a very careful, deliberate way.”

― John Sculley

“The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs’s genius is his ability to use technology to create products that define fundamental cultural shifts.”

― John Sculley

“Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an ‘experience-based ecosystem’ as well as Apple.”

― John Sculley

“Apple and Samsung are selling in such high volumes, and they’re vertically integrated more and more, that it’s very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market.”

― John Sculley

“When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world – not just personal computers – and Apple was the number one selling computer.”

― John Sculley

“I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.”

― John Sculley

“One thing about Apple is they have these fanboys – as I always say, ‘Sell to the people who love us.’ For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.”

― John Sculley

“Although a crisp texture is the single most prized quality in an apple – even more desirable than taste, according to one study – crispness is more a matter of acoustics than of mouth feel.”

― John Seabrook

“I still haven’t heard anything from Apple about my hacks. There is a tool based on my work reverse-engineering Apple’s FairPlay called jhymn that’s been hosted on a U.S. server for over a year and nothing has happened.”

― Jon Johansen

“There was a ‘Wired’ cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, ‘Pray.’ I remember this because of how upsetting it was. Basically saying either it’s going to just go out of business or be bought.”

― Jonathan Ive

“Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products.”

― Jonathan Ive

“Apple’s Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.”

― Jonathan Ive

“I think that we’re on a path that Apple was determined to be on since the ’70s, which was to try and make technology relevant and personal.”

― Jonathan Ive

“I don’t know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.”

― Jonathan Ive

“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal, and what gets us excited, is to try to make great products.”

― Jonathan Ive

“We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.”

― Jonathan Ive

“Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process – they are beautifully intertwined – completely connected.”

― Jonathan Ive

“Writers now are putting total faith in designers at Apple and Amazon. It’s almost like a race-car driver having no input into how cars are designed.”

― Jonathan Safran Foer

“Thanks to iCloud and other services, the choice of a phone or tablet today may lock a consumer into a branded silo, making it hard for him or her to do what Apple long importuned potential customers to do: switch.”

― Jonathan Zittrain

“The openness on which Apple had built its original empire had been completely reversed – but the spirit was still there among users. Hackers vied to ‘jailbreak’ the iPhone, running new apps on it despite Apple’s desire to keep it closed.”

― Jonathan Zittrain

“I think I’m going to refrain from criticizing Apple too much. I mean, that’s been a pretty great company.”

― Julian Robertson

“Gwyneth Paltrow names her kid Apple. I’m not going to let that stand.”

― Kathy Griffin

“Everything from Washington’s handling of the N.S.A., as well as Apple launching a new iPhone. These events can move billions of dollars in the stock market, and it seems as if the East Coast and West Coast are merging in some respects, so we felt like we needed a little bit more from a content perspective to match what our audience was looking for.”

― Kayla Tausche

“They say you should never eat before you go to bed, but I’ve found just having a tiny little snack – like half an apple or something like that – before you go to sleep really helps.”

― Kelly Osbourne

“I am an Apple addict. I have every Apple product, and I buy them so that I can complain about it, you know.”

― Kendrick Sampson

“Adobe and Apple have collaborated a lot over the decades. There’s a lot more for us to do as well.”

― Kevin Lynch

“Steve Wozniak and Steve Jobs founded Apple Inc, which set the computing world on its ear with the Macintosh in 1984.”

― Kevin Mitnick

“It might take some here and there, but Apple’s market share in the global computer business has really shrunk pretty far, and where they’ve been making success recently is not in the computer business but in the iPod music business.”

― Kevin Rollins

“I’m not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.”

― Kid Rock

“I’ve really enjoyed working together with Apple to help launch their new streaming service. It is really cool to see Apple getting involved.”

― Kygo

“If I decide to make a coat red in the show, it’s not just red, I think: is it communist red? Is it cherry cordial? Is it ruby red? Or is it apple red? Or the big red balloon red?”

― Lady Gaga

“We saw – we conducted the experiment. I mean, it’s been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we’re gonna see Apple without Steve Jobs.”

― Larry Ellison

“I don’t think theater is dying, and musicals are a great American art form. We’ve got apple pie, jazz and musical theater.”

― Laura Benanti

“By the time Apple’s Macintosh operating system finally falls into the public domain, there will be no machine that could possibly run it. The term of copyright for software is effectively unlimited.”

― Lawrence Lessig

“I love apples. I actually do eat an apple a day.”

― Lawrence Wright

“When I was a little kid, my mother and I used to watch the ‘Golden Globes’ and I would dress up and she would get sparkling apple cider and we would make a tray of hors d’oeuvres and watch it together. And I would get up and make a pretend speech.”

― Lea Michele

“Xiaomi looks a bit like Apple but is really more like Amazon with some elements of Google.”

― Lei Jun

“I think the only reason you visit an Apple store is because you wonder what life is like on another planet.”

― Lewis Black

“I love making apple strudel.”

― Lidia Bastianich

“Sometimes you’ve just got to grab an apple – or grapes, or strawberries. Something that’s healthy but maybe a little bit more adventurous, if you can see fruit as adventurous.”

― LL Cool J

“Every movie I’ve done, when they cast me, they knew I’d probably do it for a toffee apple and a Frappuccino.”

― Lucy Punch

“Some of the most innocuous inventions have proven earth-shattering, with reverberations felt around the planet. The Internet is the poster child for disruptive technology, but even such inventions as Amazon’s Kindle and Apple’s iPod have rocked their respective industries by changing how we entertain ourselves.”

― Lynda Resnick

“On all open platforms, regardless of whether it’s Facebook or the Apple App Store, the largest segment is entertainment and games. It’s the largest revenue segment. And it’s the same for Tencent.”

― Ma Huateng

“Ever since we published the first Apple report, we’ve had some other brands turning more proactive.”

― Ma Jun

“There was a period when I had apple pie as a treat every day of the week. I mean, like, a family apple pie.”

― Malachi Kirby

“I love a good, old-fashioned sliced apple sprinkled with salt and cinnamon, and sometimes cayenne, to enhance the flavor and give it a kick.”

― Mandy Ingber

“China is very entrepreneurial but has no rule of law. Europe has rule of law but isn’t entrepreneurial. Combine rule of law, entrepreneurialism and a generally pro-business policy, and you have Apple.”

― Marc Andreessen

“It’s a special person – and personality – who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook’s Mark Zuckerberg are star examples.”

― Marcus Buckingham

“A huge part of Apple profits generated in Europe, in African countries, Middle East, and India were all booked in Ireland. And I think it is a very basic principle in taxation that your profits are taxed where the profits are generated.”

― Margrethe Vestager

“Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.”

― Mark Zuckerberg

“I have to have lemon and honey. I have to have apple cider vinegar, Braggs. And I have to have either Red Vines or Twizzlers. These things, you know, are the things that help my vocal performance.”

― Mary J. Blige

“I’ve made my best personal investments when I’ve been a user of the product. Like Apple. The epiphany for me came when I purchased my fifth iPod and I hadn’t unwrapped my fourth. It was still in the plastic case.”

― Mary Meeker

“Apple, iTunes, and streaming services have made the single a more easy thing to access. What that’s done has made the album as a collection of songs almost meaningless. But an album that has a concept or story or reason to be an album, if anything, has more meaning now than it ever has.”

― Matt Bellamy

“I have been able to attend many technology conferences around the world over the years, including some of the largest, like Google I/O, Microsoft’s Developer Conference, Apple’s WorldWide Developers Conference, Oracle World, Le Web, and more.”

― Megan Smith

“Talking about Apple v. Microsoft without mentioning the Internet and the browser is like talking about WWII without talking about the nuke. Framing the conversation just in terms of open v. closed operating systems, the quality of the hardware or software or who the CEO was, is silly.”

― Michael Arrington

“You can’t go into Youngstown, Ohio, and tell everybody they’re going to be retrained and go work for Google or Apple.”

― Michael Avenatti

“My favorite restaurant in the Twin Cities is McDonalds. I order two cheeseburgers, two snack wraps with no sauce, two fish fillets with cheese and light tartar sauce, two large fries, two apple pies, and one large milkshake.”

― Michael Beasley

“McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision.”

― Michael Gerber

“Remove all the junk from one’s house. Then one doesn’t have to deal with the temptation. If you get hungry enough, you will eat that apple.”

― Michael Greger

“When you’re a short actor you stand on apple boxes, you walk on a ramp. When you’re a short star everybody else walks in a ditch.”

― Michael J. Fox

“The Saylor Foundation is meant to be a gadfly to encourage Google, Apple, MIT, Harvard, the United States government, and the Chinese government to aggressively pursue digital education.”

― Michael J. Saylor

“My kids are one, three, five and eight, and we are all horsey. The kids have got their ponies and can ride. Our foundation mare is special to our hearts. She was one of my first ever horses. She was my first ever winner at Chester, which is also special, and she’s just the apple of our eyes, really.”

― Michael Owen

“Apple has beautiful design, beautiful product, incredibly functional. But mostly, it’s about picking product, getting behind it, marketing it, and introducing it to a customer. What they’ve done just inspires me.”

― Mickey Drexler

“I juice everything! Whether it’s beet, carrot, or apple, I’ll juice it. I always keep brown rice in the kitchen. I’ll often pack a cooler full of food to have throughout the day when I’m busy.”

― Misty May-Treanor

“I really think the app store is kind of the killer app for Apple and for Google.”

― Mitch Lasky

“I’ll squeeze the cider out of your adam’s apple.”

― Moe Howard

“I like to make pies. That’s kind of my new obsession – peach, blueberry, apple, strawberry. I make a really good pumpkin pie with real pumpkin.”

― Morgan Saylor

“It wouldn’t be fair to cast aspersions on an entire cultural movement based on the actions of a few. To quote my grandfather, ‘One bad apple don’t spoil the whole bunch.’”

― Mos Def

“I got up one Christmas morning and we didn’t have nothing to eat. We didn’t have an apple, we didn’t have an orange, we didn’t have a cake, we didn’t have nothing.”

― Muddy Waters

“Armenian folklore has it that three apples fell from Heaven: one for the teller of a story, one for the listener, and the third for the one who ‘took it to heart.’ What a pity Heaven awarded no apple to the one who wrote the story down.”

― Nancy Willard

“Microsoft, Apple, Facebook all bought huge patent portfolios to further their strategic game. They’re doing what I’m doing!”

― Nathan Myhrvold

“One of the greatest things that Apple and Jobs were very good at doing was daring to do the very different thing. It’s what I did with my cookbook, frankly.”

― Nathan Myhrvold

“It’s really hard to compete with Apple on pure coolness, and if you do, you’re probably going to use some of the things they pioneered.”

― Nathan Myhrvold

“Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn’t always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company’s core business.”

― Naveen Jain

“And there never was an apple, in Adam’s opinion, that wasn’t worth the trouble you got into for eating it.”

― Neil Gaiman

“Whatever its other limitations, the Big Apple and those who live there make room for their dogs and cats, take good care of them and abide by the rules made necessary by a huge population.”

― Nick Clooney

“Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.”

― Nick Denton

“Booksellers are tied to publishing – they need conventional publishing models to continue – but for those companies, that’s not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can’t afford as a publisher to have those companies control your route to market.”

― Nick Harkaway

“Think of everything in Seattle – Microsoft, Amazon, Starbucks. Then you go down to Silicon Valley – Intel, Apple, Google, Facebook, Twitter. What does New York produce?”

― Nicolas Berggruen

“It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything – ‘Marathon’ or ‘All Money’ or ‘Crenshaw’ – and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.”

― Nipsey Hussle

“The market for religious apps is fiercely competitive; searching for ‘bible’ in the Apple App Store returns 5,185 results. But among all the choices, YouVersion’s Bible, funded by of Edmond, Oklahoma, seems to be the chosen one, ranking at the top of the list and boasting more than 641,000 reviews.”

― Nir Eyal

“Samsung and Apple seem to think that they’re going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.”

― Noam Bardin

“My go-to drink is a mix of cukes, kale, apple and other healthy stuff.”

― Noureen DeWulf

“I’m not trying to be a different weight. I want to be a different body type so that I’m not an apple. I just want to be a pear!”

― Octavia Spencer

“I love my paper and ink, but I see the benefits of the iPad and Apple Pencil.”

― Om Malik

“Because Apple’s corporate DNA is that of a hardware company, its activities are meant to support hardware sales.”

― Om Malik

“Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger.”

― Om Malik

“Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.”

― Om Malik

“Porsche’s and Apple’s design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.”

― Om Malik

“Sure, Google’s and Apple’s ecosystems look a little different, but they are meant to do pretty much the same thing. For the two companies, innovation on mobile essentially means catching up to the other’s growing list of features.”

― Om Malik

“Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth even more praise.”

― Om Malik

“The battle between Google and Apple has shifted from devices, operating systems, and apps to a new, amorphous idea called ‘contextual computing.’ We have become data-spewing factories, and the only way to make sense of it all is through context.”

― Om Malik

“I’ve never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel that Macs are also unjustifiably overpriced.”

― Oren Peli

“I grew up loving computers and math, actually. I also loved English literature and French, but I became obsessed with computers when the Apple II was coming out.”

― Parker Harris

“I remember my school had some of the first Apple IIs in North Carolina. I remember, when I first started using them, we were using a cassette tape to store programs because we didn’t have floppy disk drives.”

― Parker Harris

“With an apple I will astonish Paris.”

― Paul Cezanne

“We have to ask ourselves, ‘What kind of world is it where a baby-food executive substitutes artificial flavoring and sugar for apple juice? What kind of businesses have we created when we even lie to infants?’”

― Paul Hawken

“I’m as American as apple pie.”

― Paul Mooney

“Don’t get fancy. Have you cooked an apple pie? You don’t know what you did wrong? Do this: Take two or three apples. Put them on a table. Study them.”

― Paul Prudhomme

“The revolution is not an apple that falls when it is ripe. You have to make it fall.”

― Pawan Kalyan

“As an incumbent, if you are winning, your commercials are about motherhood and apple pie and the flag.”

― Pete Gallego

“Since Snowden went public, companies such as Apple and Google – two of the world’s most valuable companies – have incorporated much greater encryption into their products and have also been at pains to show that they will not go along with U.S. government demands to access their encrypted products.”

― Peter Bergen

“I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us.”

― Phil Schiller

“Our approach at Apple has always been to make products we’re proud to own and use ourselves.”

― Phil Schiller

“That’s the Apple I want – I want an Apple that’s bold and taking risks and being aggressive.”

― Phil Schiller

“There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.”

― Phil Schiller

“From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.”

― Phil Schiller

“There are times when we have to add resources to Apple, grow talent to do something that we weren’t able to do before.”

― Phil Schiller

“My dear, since Eve picked the apple no woman’s ever been taken entirely unawares. When a woman’s kissed it’s because, deep down, she wants to be kissed.”

― Philip Dunne

“A Jew without Jews, without Judaism, without Zionism, without Jewishness, without a temple or an army or even a pistol, a Jew clearly without a home, just the object itself, like a glass or an apple.”

― Philip Roth

“Tell me a musician who’s got rich off digital sales. Apple’s doing pretty good though, right?”

― Prince

“I’m an all-things-in-moderation kind of person. I do eat a warm donut occasionally. I especially enjoy a cider donut when I’m apple picking. I don’t think there’s anything wrong with that.”

― Rachael Ray

“Death smells like homemade apple sauce as it cooks on the stove. It is not the strangling sense of illness. It is not fear. It is freedom.”

― Rachel Corrie

“I’m from Maine. I eat apple pie for breakfast.”

― Rachel Nichols

“That we plug in carts or CDs with megabytes of memory when only yesterday we were happy to have 64K or 128K in our Apple II and PC workhorses… that’s nothing short of phenomenal.”

― Ralph H. Baer

“AT&T is interested in anything that drives more bandwidth requirements, and Apple TV drives significant bandwidth, and the iPhone drives significant bandwidth, and so I think it’s a very logical fit.”

― Randall L. Stephenson

“What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.”

― Randy Falco

“I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.”

― Ratan Tata

“I don’t have regular TV; I have Apple TV, so I pick what I watch, which is perhaps not a good thing. I read all the big publications and also listen to a lot of podcasts.”

― Rebecca Hall

“As a condition for entry into the Chinese market, Apple had to agree to the Chinese government’s censorship criteria in vetting the content of all iPhone apps available for download on devices sold in mainland China.”

― Rebecca MacKinnon

“On Apple’s special store for the Chinese market, apps related to the Dalai Lama are censored, as is one containing information about the exiled Uighur dissident leader Rebiya Kadeer. Apple similarly censors apps for iPads sold in China.”

― Rebecca MacKinnon

“Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.”

― Reed Hastings

“Like many people out there, I’m inspired by the level of attention to detail, design and execution of Apple products.”

― Ren Ng

“Sleep is the apple a day, really, for singers.”

― Renee Elise Goldsberry

“More businesses should be following Apple’s stance in encouraging more investment in sustainability.”

― Richard Branson

“Apple exists as a corporate entity with the protections provided by U.S. laws, but it cannot be allowed to pick and choose when to abide by those laws as it sees fit.”

― Richard Burr

“I love my BlackBerry, I love my Apple Mac, I love technology.”

― Richard Desmond

“As time goes on we get closer to that American Dream of there being a pie cut up and shared. Usually greed and selfishness prevent that and there is always one bad apple in every barrel.”

― Rick Danko

“Think Apple, think the FBI. We are living ‘Atlas Shrugged.’ Why is it so important? Because I would hate for the country to have that rhetorical question: Where is John Galt, who is John Galt? John Galt is all of us.”

― Rick Santelli

“We tell anybody who asks that we think Apple is making a big mistake by not being compatible.”

― Rob Glaser

“Anyone can count the seeds in an apple, but only God can count the number of apples in a seed.”

― Robert H. Schuller

“My favorite computer of all time? The Apple II that got me started, of course.”

― Robert Scoble

“Apple, at its best, isn’t a technology leader.”

― Robert Scoble

“A Mac is a closed box, so Apple can make decisions about things that they don’t include. That makes, it in some ways, simpler for them.”

― Robert Wise

“I always say that my favorite game was Original Adventure, published by both Microsoft and Apple Computer back in 1980.”

― Roberta Williams

“Apple is to the United States government what Clarence Thomas was to the civil rights coalition. How dare you get this big sidestepping us.”

― Rush Limbaugh

“Superstorm Sandy inflicted havoc and heartache throughout the Northeast, hitting the Big Apple and its surrounding coastal towns hard.”

― Russel Honore

“The problem with a lot of marketing advice is that the examples they use are not exactly typical. It’s hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.”

― Ryan Holiday

“I was at my house, and me, and my brother, and my sister were kind of just playing around. And I was like, ‘I wonder if I can twist this apple and rip it apart?’ So I was playing around, and I did it, and I was like, ‘Wow, that kind of takes a firm grip.’”

― Sage Northcutt

“One lesson learned is you’ve got to finish the scenario with excellence. You just cannot stop. You have to complete this, and I think that’s where Apple has taught us all what experience excellence means in the creation of categories.”

― Satya Nadella

“What we were seeing was a little bit like throwing the apple up in the air and seeing it blast off into space.”

― Saul Perlmutter

“The older I get, the more I become an apple pie, sparkling cider kind of guy.”

― Scott Foley

“If I have to tell you what was and is my mission, I think UBS can be the Apple or IBM of the banking industry: companies that went from being admired to severe difficulties and to being back stronger than before.”

― Sergio Ermotti

“Chris Martin’s a good friend of mine. I’m actually Apple’s godfather. He’s an old friend and we’ve been mates for quite a few years now.”

― Simon Pegg

“I use Apple because they’re easy to understand and everybody gets it.”

― Simon Sinek

“Here’s the thing about Apple, we complain and they give us more battery life. We complain and they’ll give us more stuff. Everything’s beta right now. Everything’s experimental. They really don’t know what people want.”

― Sinbad

“While winning may not always personify the Big Apple, attitude certainly does. Players get called to the carpet. So do coaches, managers, executives, owners, and anyone associated with them. No one is safe.”

― Stephen A. Smith

“I’ve learned you can’t write on a computer on a bus. It jiggles too much, especially an Apple. The keyboard jiggles around too much, and there are too many typos.”

― Stephen Stills

“In the case of music, Apple got out early. They were the first to really recognize that you couldn’t just think about the device and all the pieces separately. Bravo.”

― Steve Ballmer

“The reason that Apple is able to create products like the iPad is because we’ve always tried to be at the intersection of technology and the liberal arts.”

― Steve Jobs

“Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?”

― Steve Jobs

“I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.”

― Steve Jobs

“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.”

― Steve Jobs

“It’s not about charisma and personality, it’s about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.”

― Steve Jobs

“But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.”

― Steve Jobs

“The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.”

― Steve Jobs

“Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.”

― Steve Jobs

“I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.”

― Steve Jobs

“Apple took the edge off the word ‘computer.’”

― Steve Jobs

“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.”

― Steve Jobs

“Woz is living his own life now. He hasn’t been around Apple for about five years. But what he did will go down in history.”

― Steve Jobs

“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”

― Steve Jobs

“Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.”

― Steve Jobs

“The short version is I’m just a total Apple fanboy. I started programming Apples in seventh grade.”

― Steve Jurvetson

“There will be Apple Glass, and Google Glass, and RIM Glass. These companies are all working on glass. I think everyone is going to be making glass. I think we’re also going to have a glass war instead of a smartphone war.”

― Steve Mann

“If you look at Apple… They are sitting on hundreds of billions of dollars in cash, and they go out and borrow money against their overseas bank accounts. This makes no sense.”

― Steve Mnuchin

“Steve Jobs didn’t really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don’t deny that.”

― Steve Wozniak

“The first Apple was just a culmination of my whole life.”

― Steve Wozniak

“After the Apple II was introduced, then came the Commodore and the Tandy TRS-80.”

― Steve Wozniak

“I wish to God that Apple and Google were partners in the future.”

― Steve Wozniak

“Although I receive a small salary from Apple, I do virtually no real work at the company.”

― Steve Wozniak

“Not every Apple product makes a big enough difference to me to get instantly, although many do.”

― Steve Wozniak

“Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place – Apple’s Fifth Avenue store in Manhattan – with the right device. The iPhone.”

― Steven Levy

“Apple’s iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.”

― Steven Levy

“Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.”

― Steven Levy

“The iPod Shuffle was something unique for Apple: a device stripped down to a single function.”

― Steven Levy

“All through the 1980s, Apple kept its prices high. There were many reasons Microsoft’s much bigger user base managed to resist moving to the GUI – but price was high among them.”

― Steven Levy

“With the iPod – Apple’s first successful stab at market dominance – Apple had begun with a high price but quickly dropped it.”

― Steven Levy

“What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished.”

― Steven Levy

“My grandsons really love my apple cake, which is from my grandmother’s recipe.”

― Susan Lucci

“I know that Shia LaBeouf and Fiona Apple went to my alma mater, Hamilton High.”

― Syd

“I love apple juice.”

― Taye Diggs

“During the most flourishing times of Sidon and Tyre, the land of the Phoenicians was a perpetual apple of contention between the powers that ruled on the Euphrates and on the Nile, and was subject sometimes to the Assyrians, sometimes to the Egyptians.”

― Theodor Mommsen

“I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.”

― Tim Cook

“Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.”

― Tim Cook

“I am who I am, and I’m focused on that, and being a great CEO of Apple.”

― Tim Cook

“I don’t think Apple has to own a content business.”

― Tim Cook

“I don’t really think anything Microsoft does puts pressure on Apple.”

― Tim Cook

“Apple doesn’t do hobbies as a general rule.”

― Tim Cook

“Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today.”

― Tim Cook

“When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can’t, and if we can’t own the key technologies, we don’t do it.”

― Tim Cook

“I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.”

― Tim Cook

“France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy.”

― Tim Cook

“What Beats brings to Apple are guys with very rare skills. People like this aren’t born every day. They’re very rare. They really get music deeply.”

― Tim Cook

“That has always been the objective of Apple: to do things that really enrich people’s lives. That you look back on and you wonder, ‘How did I live without this?’”

― Tim Cook

“Apple is in a position they’ve been in a lot of times before. They’re like Moses showing the way to the promised land, but they don’t actually go there.”

― Tim O’Reilly

“You don’t eat a painting of an apple; you don’t find it morally good. Instead, it tells you something strange about apples in themselves.”

― Timothy Morton

“Perhaps the most damaging aspect of the Obamacare tech nightmare is how wholly predictable it all was. Anyone who has been involved in building the most rudimentary of web operations knows nothing ever works as it’s supposed to. Even awesome Apple, mighty Microsoft, and gargantuan Google miss deadlines.”

― Tina Brown

“I eat a lot of fruit because if I fill up on strawberries or an apple, then I’ll have one small piece of cheesecake rather than two big pieces.”

― Tom Frieden

“You can’t sow an apple seed and expect to get an avocado tree. The consequences of your life are sown in what you do and how you behave.”

― Tom Shadyac

“At the end of the day, customer choice is essential. And we don’t make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.”

― Tony Fadell

“I knew a lot about product design before coming to Apple, but I didn’t understand a lot about consumer experience design, which is really Apple’s forte.”

― Tony Fadell

“It wasn’t until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.”

― Tony Fadell

“I guess, after a race, I’m just trying to get all my fluids back in my system – we use a lot of fluids when we get out and race. My dad always does this thing he calls ‘juicing’ – tomato juice, apple juice, orange juice – doesn’t matter what it is, just go ahead and juice your body right back up.”

― Tori Bowie

“It was between the ages of 14 and 20 and I started off not eating at all, maybe an apple a day.”

― Torrie Wilson

“My mom worked for Apple, and my dad owned his own business.”

― Travis Scott

“I like green juices in the morning, made from things such as kale, and cucumber and peppers; then in the afternoon, when the blood sugar goes down, I’ll make a carrot, apple, and ginger juice.”

― Trudie Styler

“Ever since Apple Music, Spotify, and all of those things came around, we can choose whatever we want to listen to. Before then, it was all controlled, but now, everybody listens to everything.”

― Ty Dolla Sign

“Prohibition didn’t work in the Garden of Eden. Adam ate the apple.”

― Vicente Fox

“Don King is as American as apple pie. He is America.”

― Ving Rhames

“Imagine the world of mobile based on Nokia and Motorola if Apple had not been restarted by a missionary entrepreneur named Steve Jobs who cared more for his vision than being tactical and financial.”

― Vinod Khosla

“Apple doesn’t need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles while waiting for entirely new forms of publishing to develop.”

― Virginia Postrel

“I don’t think Apple would be making the computers, the iPhone, being the top electronics company it is, if Steve Jobs didn’t have some regrets over mistakes he made and learned to overcome them.”

― Vitor Belfort

“In Hollywood, the women are all peaches. It makes one long for an apple occasionally.”

― W. Somerset Maugham

“Though the S8, like all premium Samsung phones, runs Android with the basic Google suite of apps, Samsung keeps trying to duplicate Android functions with its own software. It wants to be a software platform like its rival Apple, but it uses someone else’s operating system and core apps. Awkward.”

― Walt Mossberg

“My first computers were a Timex Sinclair and an Apple II.”

― Walt Mossberg

“Everyone knows that Apple crushed Microsoft in the mobile era. But it was exactly the opposite in the PC Wars of the 1980s and 1990s.”

― Walt Mossberg

“Man, he could sell. As he liked to say, he lived at the intersection of technology and liberal arts. But there was a more personal side of Steve Jobs, of course, and I was fortunate enough to see a bit of it because I spent hours in conversation with him over the 14 years he ran Apple.”

― Walt Mossberg

“I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, ‘Thousands of people have discovered the Apple computer.’ Thousands of people.”

― Walt Mossberg

“I wrote a lot about the need for an information appliance. I think we’ve pretty much arrived at one: the iPad. A child could figure out how to use it quickly. Compare it to a DOS computer or even an Apple II; it’s no longer nearly as much of a hassle or a mystery.”

― Walt Mossberg

“Apple is all-in on Apple hardware and still wants you to be all-in, too.”

― Walt Mossberg

“Arguably Apple’s least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.”

― Walt Mossberg

“Though many people mistakenly credit IBM with the first PC in 1981, the Apple II came out four years earlier, in 1977.”

― Walt Mossberg

“Microsoft’s Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple’s Macintosh System 7.5, released in 1994, was another in a string of versions that lacked key architectural features that the Mac didn’t have until Steve Jobs returned and brought with him the code that became OS X.”

― Walt Mossberg

“Jeff Williams, Apple’s senior vice president of operations, has been called ‘Tim Cook’s Tim Cook’ by some.”

― Walt Mossberg

“When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.”

― Walt Mossberg

“Apple’s advantage is that it designs and builds software together, so if the software isn’t excellent, it does the superlative hardware a disservice.”

― Walt Mossberg

“Apple’s iTunes program was once the envy of the world. A combined digital music store and player, it could also sync your iPod. And it worked on both Mac and Windows. It was reasonably fast and very sure-footed.”

― Walt Mossberg

“My Safari bookmarks only sync intermittently across my Apple devices. Unlike Amazon’s Kindle app for Apple products, the company’s iBooks doesn’t remember where I left off unless I set a bookmark.”

― Walt Mossberg

“Even Apple, notorious for keeping a tight grip on its products, allows fierce competitors like Google, Amazon, Spotify, and Microsoft to offer their apps on its phones and tablets.”

― Walt Mossberg

“If Apple, Amazon, Netflix, or somebody else can ever blast away all the ridiculous vestiges of decades-old TV content and technology we live with today, I’ll buy whatever they come up with. Until then, I’m settling for a Caavo.”

― Walt Mossberg

“Steve Jobs was never going to let Flash on any Apple product again like that after in 1997 – he’s got a long memory – they said no and Bill Gates said yes.”

― Walter Isaacson

“Here’s the thing about Apple technology: once you own a piece, you want to use it.”

― Warren Ellis

“In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn’t to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.”

― Wesley Morris

“There are bad preppies and bad priests and bad humanitarians. Any group can have its bad apple.”

― Whit Stillman

“If Apple’s a technology company in the music industry, why can’t somebody in the music industry make technology?”


“I’d like to see Apple and Dell factories be brought to the inner cities; in every project in America, there’s some factory there, and it’s abandoned, and I’d like to see those factories open and bring jobs to America.”


“I started with Apple, in a pre-Windows era when PCs seemed to involve more of a learning curve. But the fact that I’m yet to acquire so much as a single virus still seems a very good thing.”

― William Gibson

“I’m not smart, but I like to observe. Millions saw the apple fall, but Newton was the one who asked why.”

― William Hazlitt

“I grew up in New York, in a rough neighborhood where our biggest concern was not getting beat up. I was always far from the center of the Big Apple.”

― William Klein

“This is supposed to be the Big Apple, with neighborhoods where the houses are all good-looking and the skyscrapers and everything. But to me, New York is kind of shoddy and uncomfortable.”

― William Klein

“The sex with Mandy was good, but it wasn’t like warm apple pie.”

― Wilmer Valderrama

“I am sure that in the story of Adam and Eve, the forbidden fruit was a fig and not an apple, pear or anything else.”

― Yotam Ottolenghi

“I love Feist. I love Francoise Hardy. She was a French singer-songwriter in the ’60s who was pretty huge. I think I’m drawn to her sincerity. I love Fiona Apple, too – she’s quirky and really honest in her lyrics.”

― Yuna

“When clients come to my design agency and say ‘I want to be the Apple of this or that,’ we say ‘Okay, are you ready to be the Steve Jobs?’ Few are up to the task.”

― Yves Behar
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